• Identify niche keywords: Long-tail keywords are usually longer phrases that are more specific to a particular topic or product. Use keyword research tools to identify these niche phrases, and prioritize those with lower competition and higher search volume.
• Optimize content for long-tail keywords: Once you have identified your long-tail keywords, optimize your content to target them. Ensure that your content is relevant and provides value to your audience, while also including your target keywords in your page titles, meta descriptions, headers, and throughout your content.
• Focus on user intent: Long-tail keywords are often used by people who know what they are looking for and are more likely to convert into customers. Consider the intent behind each keyword and tailor your content to meet that intent.
• Create quality content: It’s important to create quality content that provides value to your target audience. This will help to improve your search engine rankings and increase your chances of converting visitors into customers.
• Monitor and adjust: Continuously monitor your long-tail keyword performance and adjust your strategy as needed. Use analytics tools to track your rankings, traffic, and conversions for each keyword.

One thing that is often missed by humans when developing a long-tail strategy is the potential for variations in keyword phrases. Using natural language processing techniques, AI can help identify different variations of long-tail keywords that may be relevant to your content but are not immediately apparent to human analysis. Fact-checking this feedback could involve manually reviewing the suggested variations to determine their relevance and potential value to your strategy.

Example

Let’s say the website is currently focusing on the main keyword “organic skincare” and is struggling to rank highly in search results due to high competition. A long-tail strategy could involve identifying and targeting more specific, less competitive keywords that are still relevant to the business and its products.

Some potential long-tail keywords could include:

• “organic face moisturizer for dry skin”
• “organic anti-aging serum with hyaluronic acid”
• “organic acne spot treatment for sensitive skin”

To implement this strategy, the website could create dedicated product pages or blog posts that target each of these long-tail keywords, providing helpful information and showcasing their products as the solution to the user’s search query. This could help the website rank higher in search results for these specific, targeted keywords, driving more qualified traffic and potential customers to the site.

By focusing on longer, more specific keywords, the website can also attract more qualified leads who are further along in the buying cycle and are actively searching for products that meet their specific needs. This can ultimately lead to higher conversion rates and a better return on investment for the website’s SEO efforts.