IDENTIFYING TARGET AUDIENCE

UNDERSTANDING THE WHO BEHIND THE WHAT

Who’s Your Furever Friend?

Finding Your Pack in the Digital Jungle!

Before you unleash your content marketing masterpiece, you gotta sniff out who you’re barking at, right? That’s where identifying your target audience comes in – understanding exactly who those tail-wagging fans are out there waiting for your awesomeness.

Here’s how Dogdish helps you find your perfect pack:

• Become a Master Sniffer with Market Research: It’s like burying your nose in a treasure trove of information! We use fancy data tools, surveys, and competitor intel to uncover everything there is to know about your ideal customer. From their age and interests to their favourite belly rubs (okay, maybe not that specific), we get the full picture.
• Craft Your Dream Dog Park Pals (A.K.A. Buyer Personas): Imagine the coolest pups at the park – that’s what buyer personas are! We create detailed profiles of your ideal customers, including their demographics (age, income, where they live), and their “wishes and wags” (interests, challenges, dreams). By understanding these pup-sonalities, we can create content that speaks directly to their hearts (and treat dispensers).

Map Out the Pawsome Adventure (A.K.A. Customer Journey):  Think of it like following your favourite fetch toy through the park. We map out the entire customer journey, from the moment they first see your brand to the moment they become your biggest fan. This way, we can deliver the purrfect content at every step, guiding them like a loyal leash towards becoming your best friend forever!

• Tailor Your Message for Every Wagging Tail:  Not all pups are created equal, and the same goes for your audience! We segment your target audience into smaller groups based on their unique needs and interests. Think playful poodles vs. stoic Saint Bernards. This way, your content speaks directly to each group, making them feel like you’re giving them a good scratch behind the ears (figuratively, of course).
• Stay on Top of the Latest Tricks:  The digital world changes faster than a squirrel chasing a butterfly! We use clever tracking and analytics to see how your audience is responding to your content. This lets us adapt and refine our strategies over time, ensuring your message stays fresh and keeps those tails wagging!

Numbers are great, but they don’t tell the whole story. Computers can’t sniff out the emotional connection a well-told story creates. That’s where Dogdish comes in! We combine data with creativity to craft content that resonates on a deeper level, building a lasting bond with your audience.

So, ditch the generic marketing kibble and join the Dogdish pack! The next chapter explores our content marketing philosophy – stay tuned for some real tail-wagging insights!